Getting Started

Social Powered Wi-Fi Explained

  Wi-Fi Marketing explained in 2 minutes.

Steps To Your First Wi-Fi Client

Learn  About Your Product

  1. Watch training videos
  2. Step by step getting started guide
  3. Review business models for WiFi
  4. Read support section

Marketing Materials

  1. Download & brand your walk-in flyers
  2. Order your Magnet W-Fi business cards!

Lead Generation

  1. Visit / Contact Businesses in your area currently offering Free Wi-Fi
  2. Bring walk-in flyers, demo of product
  3. Schedule a time with the decision maker to discuss the opportunity
  4. Prepare for in-person / online presentation
  5. Repeat Step until deal closed

Onboarding Your First Client

  1. Download and customize Social Powered Wi-Fi Proposal based on requirements of client
  2. Have client sign proposal
  3. Determine what is involved with the setup
  4. Survey location
  5. Estimate amount of devices needed
  6. Find out internet connection (speed) currently at location
  7. Estimate average amount of people connecting to Wi-Fi
  8. Purchase device for location based on above (if required)

Campaign Setup and Approval

  1. Create campaign for client based on goal of business owner
  2. Setup custom Social Apps (if required)
  3. Present campaign for client review
  4. Make any initial client requested changes
  5. Once approved, create client login (sub-user)
  6. Teach client how to access their user data
  7. Setup & test in live environment

Sit back and relax – You’ve successfully onboarded your first client! 

You can consider providing a full service to your new client by providing:

  • Design / Strategy
  • Education / Consulting
  • Analytics / Measurement / Reporting
  • Assisting with promotion and distribution
  • Setting up client automations and autoresponder integrations for them
  • Continual updates and changes

Wi-Fi Statistics

Wi-Fi Stats and Facts
  • Wi-Fi  in more than 450 million households worldwide
  • Over 47 million global public hotspots
  • Contributing more than $222 billion in economic value.
  • Smart everything. The number of connected devices will reach 38.5 billion in 2020.
  • Manufacturers adding intelligence and connectivity to products not typically thought of as “high-tech,” like your Wi-Fi connected vacuum, coffee maker, door locks, or slow cooker.
  • Seventy-three percent of Americans say it is very important to have access to Wi-Fi in their daily lives.
  • Sports fans will take advantage of enhanced Wi-Fi as stadiums and sports arenas amp up their Wi-Fi networks to keep pace with record wireless traffic numbers,
  • Wi-Fi location capabilities will bring users even closer to the world around them, enabling a variety of robust applications and usages – both indoors and outdoors. Retailers will be some of the first to leverage location awareness – a market that will reach $43.3 billion in four short years

Source: http://www.wi-fi.org/news-events/newsroom/wi-fi-alliance-publishes-6-for-16-wi-fi-predictions

Recent polling conducted by Harris Poll on behalf of Wi-Fi Alliance®

Harris Poll and Wi-Fi Alliance surveyed 2,032 adults ages 18+.

  • More than half of Americans would not want to give up Wi-Fi for a month.
  • Nearly three quarters of Americans say always having access to Wi-Fi is important in their daily life
  • Wi-Fi is clearly important among all smartphone and tablet owners, perhaps because survey respondents have an average of 4 devices that are Wi-Fi enabled.
  • A vast majority of smartphone and tablet owners are using mobile data and looking for ways to reduce their data usage.
  • 1 in 4 admit to searching for unlocked Wi-Fi networks whenever possible to reduce mobile data usage

Source: http://www.wi-fi.org/beacon/wi-fi-alliance/new-research-wi-fi-is-more-important-than-ever

Other Stats

COMPETITIVE DIFFERENTIATOR (Source: Telecom Paper)

  • 1 in 10 people admitted to leaving a venue because there was no free Wi-Fi access 

CONSUMER EXPECTATION (Source: Wi-Fi Alliance)

  • 1 in 4 consumers admit to searching for unlocked Wi-Fi networks whenever possible to reduce mobile data usage

INCREASES TIME SPENT IN-STORE  (Source: WiFi Alliance)

  • One third of consumers said they would stay in the store longer if free Wi-Fi was available

WI-FI IS INFLUENTIAL (Source: Accenture)

  • 79% of even the least Wi-Fi interested shoppers, age 45+ are positively influenced by in-store Wi-Fi availability

ENCOURAGES REPEAT VISITS (Source: WiFi Alliance)

  • 48% of consumers say they are more likely to shop at a store that gives them access to free Wi-Fi

GROW SOCIAL MEDIA (Source: CMO Council)

  • 56% of social network users have stated they would use their social profiles to login in return for a customized experience with a brand.

GROWS CUSTOMER BASE (Source: WiFi Alliance)

  • 48% of consumers say they are more likely to shop at a store that gives them access to free Wi-Fi

COMMUNICATION CHANNEL (Source: OnDeviceResearch)

  • 74% of people would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi

Campaign Objectives

You’ve already built a demo campaign earlier, so you should be familiar with the technical aspects. It’s time to sit down and discuss with your new client what type of campaign outcome they are looking for

Does the business owner want to:

  • Grow Their Marketing Database?
  • Create Real-Time Engagement?
  • Push Mobile App Downloads?
  • Improve Reputation Management & Reviews?
  • Generate Customer Feedback

Watch the following videos to learn more about each different campaign objective. Grow Your Marketing Data Base & Real-Time Engagement

Push Mobile App Downloads

Reputation Management & Reviews

 

Customer Feedback & Wi-Fi Surveys

 

 

Wi-Fi Loyalty & Coupons

 

 

Mobile Video Ads