Sales Plans

 Lead Generation

Defining Your Services

Think about the ideal customer for your services.

Ask yourself the following questions:

  • What does your product do for your customer?
  • What problem does it solve?
  • What needs does it satisfy?
  • How does it improve your customer’s business?

By answering these questions, you’re setting yourself up for creating an effective pitch to target customers with. Write down these answers and save them.

Now that you’ve defined which business type would best benefit from a Social Powered Wi-Fi Solution and why they should choose your services, it’s time to generate some leads!

Where to Find Leads

Goldmine of Wi-Fi Leads

Great Resource for Leads

Chamber of Commerce

Low Hanging Fruit

 Key Questions To Ask A Local Business Owners

   When you’re selling to a local business you want to make sure you ask the right questions – the right questions will bring you the sales. Watch these short                     videos to discover the questions you need to ask to close more sales.

Do You Currently Offer Free Wi-Fi? Why/Why not?

How Many People Use Your Free Wi-Fi On Average?

 

How Fast Is Your Internet Connection?

 

Location Size, Serving Free Wi-Fi And Generating Leads

 

 

Show Your Clients What You Can Do

 

 

Following Up!

A few days after your meeting with the prospect, make sure to follow up!

FOLLOWING UP IS THE SECOND MOST IMPORTANT PART OF THE SALE!  (Closing is #1)

Reach out to the prospect and keep them engaged.

It will not only help build rapport but put you one step closer to closing your first sale.

Consider the following schedule for following up with your prospect.

1 day after meeting

  • Contact customer via preferred communication method (Email, Phone, etc)
  • Answer any questions or concerns the client might have
  • Attempt to CLOSE customer (if you haven’t already closed the deal)

5 days after meeting

  • Contact customer via preferred communication method (Email, Phone, etc)
  • Answer any questions or concerns the client might have
  • Attempt to CLOSE customer (if you haven’t already closed the deal)

Continue to follow up with the customer until a decision YES/NO has been made.

 

Closing Your First Sale

So your first customer has said “YES!” to implementing a Social Powered Wi-Fi Solution.

Congratulations!

This section is short and sweet and teaches you how to prepare and send your prosposal to the client

Closing Your First Sale

Prepare Your Proposal – Based on what was discussed in the meeting, prepare your proposal outlining the details of the services you will provide to your client. Edit and customize your Social Powered Wi-Fi Professional Proposal

  • Open your  Social Powered Wi-Fi Professional Proposal
  • Click on the  Social Powered Wi-Fi Professional Proposal to open and edit
  • Save proposal

In-person

  • Print out a copy of your Edited  Social Powered Wi-Fi Professional Proposal
  • Contact prospect via email or phone to set up a time to meet to discuss the proposal
  • Drop of proposal to prospect
  • Discuss the proposal in detail
  • Have prospect sign proposal

Via Email

  • Send email to prospect
  • Attach copy of proposal for review

 Selling The Product

 Selling Social Wi-Fi

Ask yourself the following questions:

  • Which benefit is the most important to your customer?
  • What needs does your product/service satisfy?
  • Why should your customer purchase from you?


          Selling Social Wi-Fi

Factors To Consider When Deciding What To Charge


Justifying Recurring Costs

You’ll want to be prepared for your first meeting with a prospect. Local business owners don’t have a big budget to spend on marketing. That’s why it’s important to be able to justify recurring costs to local business owners.

When we say recurring costs, we mean the monthly fee they will be paying YOU for your services.

Here’s some ammo for justifying the recurring cost to the local business owners:

  • Businesses who offer free Wi-Fi to boost sales numbers have a success rate of 72% (Source: iGR)
  • 62% of local business customers spend more time in-store if Wi-Fi is available (Source: iGR)
  • 64% of consumers make a restaurant choice based on availability of Wi-Fi Services (Source: Accenture)
  • 79% of even the least Wi-Fi Interested shoppers; age 45+ are positively influenced by in-store Wi-Fi availability (Source: Accenture)
How will you justify recurring costs to your prospect?

Think of and write down 4 different ways you will justify recurring costs to your prospect. This will help you prepare for your first sales presentation.

Standing Out From The Competition

Differentiating Yourself From Local Competition

With data usage costs skyrocketing, consumers bounce from Wi-Fi connection to Wi-Fi connection hunting for free WiFi creating an enormous opportunity for Social Powered Wi-Fi Marketing.

Everyone loves free Wi-Fi and as the need for Free Wi-Fi in local business grows, you might eventually see competitors who offer similar services pop up in your neighborhood.

Therefore, it’s important to differentiate yourself from the competition. Show your prospect why you’re different, and why they should buy from you. But first, it’s important to be informed.

Again, this is why we love Google. Do a quick Google search to determine if you have local competitors and how your services exceed theirs.

Do a quick Google search – City + Service = Competitor

Compare – Compare your services based on product, quality, features, support and price.

 Target Markets

Restaurants

When starting out, consider targeting the following industries first:

  • Restaurant
  • Hospitality

Other industries such as Schools, Casinos, and Airports are bigger plays and often take longer to close the deal.

That’s why we recommend starting with restaurants and hospitality.

Here’s what we know:

  • 62% of local business customers spend more time in store if Wi-Fi is available (Source: iGR)
  • Businesses who offer free Wi-Fi to boost sales numbers have a success rate of 72% (Source: iGR)
  • 64% of consumers make a restaurant choice based on availability of Wi-Fi services (Source: Accenture)

That’s your ammo!

For restaurant owners, the most important is Reputation Management.

Pitching A Restaurant

Today’s consumers are mobile focused and even make decisions on where to eat based on the availability of Free WiFi. Stop giving away Free WiFi and start seeing a positive return on your investment.

When you use our Social Powered WiFi solution, you’ll be able to allow your customers to connect with Facebook, Twitter, Google, or LinkedIn in exchange for Free Wi-Fi access.

By providing your customers with a reliable free Wi-Fi service in exchange for logging in with Social Media, you’ll increase your social media presence and engagement effectively boosting your reputation.

This can be done by having the customer redirected to the Social Media page of your choice after logging in to your Free WiFi, and encouraging them to ‘like’ your business or ‘share’ about their visit.

After all, 78% of small businesses attract new customers through Social Media. Getting consumers to ‘like’ or ‘follow’ your business on social media will empower your customers to connect with you on a daily basis. The more ‘likes’ and ‘shares’ a business gets, the more interest you can generate from future customers. Or, you can have them redirected to a review page of your choice, either Yelp or a Facebook business page that asks them to leave a positive rating if they enjoyed their experience.

Want to further entice your customers to leave a positive review? Consider setting up a contest to promote engagement.

“Log in to our free WiFi and leave us a review for a chance to win dinner for 2.”

And with the availability of Free WiFi, customers will spend more time in-store. This means a boost in average spend per table and an increase in revenue for you, the business owner.

The opportunities are endless when you choose a Social Powered WiFi Solution today!

Take Note!

You’ll need to ask the business owner some questions to determine what type of campaign best suits their needs.

Are they looking to increase reputation? Enhanced communication with their customers? Re-target to consumers?

Get creative. Work with the business owner to identify their specific needs and develop a customized campaign for their business.

Targeting Restaurants In A Food Court

In this section, we will specifically discuss targeting restaurants in a mall food court. This a great idea and can be extremely successful if implemented effectively.

WiFi in these establishments are often managed by mall management.

The bigger deal here is not necessarily the individual restaurants, but the mall itself taking into consideration that a food court is an open area for everyone.

Implementing a WiFi solution in the food court will allow:

  • Acquisition of data on all shoppers using WiFi managed by you, the restaurants and other willing shops
  • In this type of environment, it’s difficult to create Social Powered WiFi hotspots for individual restaurant locations as the mall provides its own
  • Consider managing the mall WiFi and convince the restaurant to advertise on it to attract customers to their specific loyalty program (integrate with MobiPunch)
Hospitality

The hospitality industry includes hotels and motels and the availability of Free Wi-Fi is the most important amenity to guests, even more so than a free breakfast!
Here’s what we know:

  • 94% of travelers cite Wi-Fi as the most important amenity (Source: Hotel Chatter)
  • 38% of travelers say no Wi-Fi is a deal-breaker and will book elsewhere. (Source: Hotel Chatter)
  • Only 64% of hotels currently offer Wi-Fi (Source: Hotel Chatter)

For Hotels, Reputation Management is extremely important but improving global reach is also a must as hotels see guests from all over the world.

Pitching A Hotel

Here’s how to pitch a hotel:

Hotels are highly dependent on travel review sites to attract new and returning customers and a good reputation on these sites is invaluable for your business.

With Social Powered Wi-Fi, you can build your global reach by increasing the number of positive reviews on travel sites. When a guest connects to your Free WiFi, they’ll be redirected to the travel review site of your choice prompting them to leave feedback.

After all, 94% of global travelers say their booking decisions are influenced by online reviews.

Social Powered Wi-Fi enables businesses to collect user data from all services that they use to connect. This is perfect for future promotional campaigns and connecting with your customers.

The increase in Social Media followers and email contacts that a Social Powered Wi-Fi affords brings in more opportunities to effectively engage with your customers.

The opportunities are endless when you choose a Social Powered WiFi Solution today!

Take Note!

You’ll need to ask the business owner some questions to determine what type of campaign best suits their needs.

Are they looking to increase reputation? Communicate with their customers? Re-target to consumers?

Get creative. Work with the business owner to identify their specific needs and develop a customized campaign for their business.

 Targeting Businesses With Wi-Fi

Introduction

Targeting Business That Currently Offer Free Wi-Fi

These types of business owners already understand the importance of providing free Wi-Fi to their customers.

All you have to do is sell the value of the solution, not the idea!

Overview

  • Identifying common pain points
    • Not enough customers
    • Unaware of client’s needs
    • Don’t know how to connect with their customers
    • Reputation
  • Questions to ask the local business owner
    • What do you find most effective/ineffective about current free wi-fi offering?
    • Are customers currently engaged with your business on social media?
    • Do customers often return in-store?
    • How are you currently promoting your business via Social Media?
    • How do you currently communicate rewards/offers/specials with your customer?
  • Providing a solution
    • Lead Gen – Promoting the business
    • Increase foot traffic
    • Unaware of client’s needs
    • Boost social engagement
    • Don’t know how to connect with their consumers
  • Handling common objections
    • Happy with current offering
    • Not interested
    • Already know how to connect with consumers
    • Cost
Identifying Common Pain Points

Local business owners that currently provide free Wi-Fi face the following issues:

  • Monetizing their free Wi-FI
  • Not enough customers
  • Don’t understand their customers / Unaware of customer needs
  • Don’t know how to connect with their customers
  • Reputation

In order to identify your customer’s pain points, ask them the following questions:

  1. What do you find most effective/ineffective about your current free Wi-FI service?
  2. What social media channels does your business currently use, and do you have a business Facebook Page?
  3. How do you currently communicate rewards/offers/specials with your customer?
  4. Do you currently have a system in place to track data related to the number of connected users to your free Wi-FI, gender, date of birth or repeat business?
  5. Do you consider positive online reviews essential to your business? Why / why not?

Once you’ve identified their main pain points, it’s important to deliver a solution to their pain.

Providing A Solution

Delivering a solution means showing the business owner how your product/services can help eliminate their pain-points.

The most important factor for local business is engaging with their consumers in order to encourage repeat business to boosts revenue and sales.

Monetizing their free Wi-FI

Business owners often provide free Wi-Fi for their customers but aren’t getting any value in return. With Social Powered Wi-Fi, you capture leads and social data from customers who’ve connected and can create automated follow-up marketing campaigns guaranteed to drive in-store or online traffic and boost revenue.

Not enough customers

By providing free Wi-Fi services,  you are giving consumers a reason to choose between businesses offering the same services and an increase in new customers will be noted.

  • 79% of even the least Wi-Fi interested shoppers, age 45+ are positively influenced by in-store Wi-Fi availability (Source: Accenture)
  • 48% of consumers say they are more likely to shop at a store that gives them access to free Wi-Fi (Source: WiFi Alliance)

Don’t understand their customers / Unaware of customer needs

Social Powered Wi-Fi includes in depth real-time analytics in your dashboard. You will be able to see who connected, including their social information if they logged in using one of your social apps. How many connections were made in a time frame that you can specify. New vs. returning visitors and even campaign specific statistics.

Don’t know how to engage with their customers

Allow customers to get social with the business!
Customers log into Social Powered Wi-Fi using their favorite social media channel.
Knowing where your customers hang out online will allow you to market accordingly.

Improving social awareness and reputation

With Social Powered Wi-Fi, customers log into the Free Wi-Fi using their favorite social media channel they can be automatically redirected to the business’s Facebook Page to leave a comment or ‘Like’ the page.

Campaigns can also be setup to redirect the user to a review site such as Yelp or Trip Advisor.

  • 56% of social network users have stated they would use their social profiles to login in return for a customized experience with a brand. (Source: CMO Council)

Automated marketing campaigns are setup to continue brand-consumer communication beyond a single visit.

Handling Common Objections

Objection # 1 – My Current Free Offering Wi-Fi Works Fine.

Although offering Free Wi-Fi may have proven to be successful for you so far, Social Powered Wi-Fi will allow you to personalize the consumer-brand experience by understanding the wants and needs of your customers and keeping constant engagement and communication beyond a single visit.

Social Powered Wi-Fi is guaranteed to grow your customer database, help you improve your social media and online presence, and will help boost revenue by enticing customers to visit in-store with personal, timely and contextual promotions.

Objection # 2 – I’m not interested in your Social Powered Wi-Fi services.

Most of our customers felt the same way when I first spoke to them. But what they found is that I can actually help you get a positive ROI for your marketing budget by implementing a Social Powered Wi-Fi solution in your business.

If you aren’t satisfied with the results after the first 30 days, you can continue using your current Free Wi-Fi service.

Objection #3 – My customers are loyal. Why do I need your program?

Social Powered Wi-Fi includes in depth real-time analytics in your dashboard. You will be able to see who connected, including their social information if they logged in using one of your social apps. How many connections were made in a time frame that you can specify. New vs. returning visitors and even campaign specific statistics.

You can also create automated follow-ups with connected customers so you keep your business top of mind.

Objection #4 – It’s too expensive

You already pay for an internet connection at your location to run your business operations. Social Powered Wi-Fi  is an add on to your existing connection and provides a measurable return on your investment.

Let me assure you that when you see an increase in revenue and a growth in your customer base, you’ll be happy you chose a Social Powered Wi-Fi solution for engaging and remarketing to your customers.

 Targeting Businesses Without Wi-Fi

  These types of business owners require education on the importance of offering Free Wi-Fi and are a tougher customer to see your services to.

Introduction

Targeting Business That Do NOT currently offer Free Wi-Fi

These types of business owners require education on the importance of offering Free Wi-Fi and are a tougher customer to see your services to.

For these types of business owners, it’s important to understand the benefits and features of Social Powered Wi-Fi solutions as it relates to their business.

Overview

  • Identifying common pain points
    • Increasing revenue from existing customers
    • Acquiring new customers
    • Encouraging repeat business
    • Boosting revenue
    • Standing out from the competition
  • Questions to ask the local business owner
    • Can you tell me about your current marketing strategy, the areas in which you feel you have been successful and those you feel need improving?
    • You said X was a problem, why is that?
    • What were the consequences of the issue?
    • How do you currently communicate rewards/offers/specials with your customer?
    • If we were to implement a Social Powered Wi-Fi strategy, for your business, what type of outcomes are you expecting?
  • Providing a solution
    • Increasing revenue from existing customers
    • Customer acquisition
    • Encouraging repeat business
    • Boosting revenue
    • Standing out from the competition
    • Improve social awareness and reputation
  • Handling common objections
    • Squatters
    • Security
    • Cost
Identifying Common Pain Points

Local business owners face the following dilemmas:

  • Acquiring new customers
  • Increasing revenue from existing customers
  • Encouraging repeat business
  • Boosting revenue
  • Standing out from the competition
  • Improving social awareness and reputation

In order to identify your customer’s pain points, ask them the following questions:

  1. Can you tell me about your current marketing strategy, the areas in which you feel you have been successful and those you feel need improving?
  2. You said X was a problem, why is that?
  3. What were the consequences of the issue?
  4. How do you currently communicate rewards/offers/specials with your customer?
  5. If we were to implement Social Powered Wi-Fi for your business, what type of outcomes are you expecting?

Once you’ve identified their main pain points, it’s important to deliver a solution to their pain.

 

Providing A Solution

Delivering a solution means showing the business owner how your product/services can help eliminate their pain-points.

The most important factor for local business is engaging with their consumers in order to encourage repeat business to boosts revenue and sales.

Customer Acquisition

By providing free Wi-Fi services,  you are giving consumers a reason to choose between businesses offering the same services and an increase in new customers will be noted.

  • 79% of even the least Wi-Fi interested shoppers, age 45+ are positively influenced by in-store Wi-Fi availability (Source: Accenture)
  • 48% of consumers say they are more likely to shop at a store that gives them access to free Wi-Fi (Source: WiFi Alliance)

Increasing Revenue From Existing Customers

Customers will spend more time at the business

  • ⅓ of consumers said they would stay in the store longer if free Wi-Fi was available (Source: WiFi Alliance)
  • 62% of local business customers spend more time in store if Wi-Fi is available (Source: iGR)

When customers stay longer, they spend more $$$

  • Half of small businesses surveyed said that customers spent more money when Free Wi-Fi is available (Source: BI Intelligence)
  • 72% – That’s the success rate of businesses who offer free Wi-Fi to boost sales (Source: IGR)

Encouraging repeat business

  • 30% of consumers said they are more likely to return to a store that offers a seamless Wi-Fi experience (Source: Wi-Fi Alliance)

Using Facebook retargeting or automated follow-up campaigns, a business can inform customers about upcoming promotions, sales or discounts to entice them to visit more frequently.

Boosting revenue

Once a customer has logged into the businesses Social Powered Wi-Fi, consumer details are captured and can be used for retargeting.

  • 74% of people would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (Source: OnDeviceResearch)

Standing out from the competition

  • 79% of mobile consumers are influenced by the availability of in-store Wi-Fi (Source: JWire)

 1 in 10 people admitted to leaving a venue because there was no free Wi-Fi access (Source: Telecom Paper)

 Considering that the availability of free Wi-Fi has moved from a nice-to-have to a consumer expectation, offering Free Wi-Fi will help differentiate your clients’ business from a competitor.

Improving social awareness and reputation

With Social Powered Wi-Fi, customers log into the Free Wi-Fi using their favorite social media channel, and can be automatically redirected to the business’s Facebook Page to leave a comment or ‘Like’ the page.

Campaigns can also be setup to redirect the user to a review site such as Yelp or Trip Advisor.

  • 56% of social network users have stated they would use their social profiles to login in return for a customized experience with a brand. (Source: CMO Council)

Handling Common Objections

Objection # 1 – Free Wi-FI is going to attract squatters.

Use this opportunity to convert squatters into customers!

Squatters who are looking to use your Free Wi-Fi service need to log in using the Social Media account of their choice, and instantly you’ve captured their details for later remarketing efforts.

You can also set session time limits so they won’t be able to use your services beyond a certain time period.

Objection # 2 – By offering a Free Wi-Fi, I leave my network vulnerable.

By adding a social login layer, you will limit the amount of users who connect to unprotected networks. No more handing out or posting your networks passwords.

Objection #3 – What if I have customers that don’t use social media?

That’s okay. Social Powered Wi-Fi gives you the ability to offer login via email address where you can request identifying information in addition to just an email address.

There is also the option to allow users to login via SMS (Powered by Twilio), where they can be sent a unique PIN code to log into your WiFi.

Objection #4 – It’s too expensive

You already pay for an internet connection at your location to run your business operations. Social Powered Wi-Fi  is an add on to your existing connection and provides a measurable return on your investment.

Let me assure you that when you see an increase in revenue and a growth in your customer base, you’ll be happy you chose a Social Powered Wi-Fi solution for engaging and remarketing to your customers.

 Targeting Restaurants

  Why restaurants need Social Powered Wi-Fi and how to sell it to them.

Why Restaurants Need Social Wi-Fi

Why restaurants need Social Powered Wi-Fi

  • Build a database of leads for retargeting
  • Boost brands social awareness
  • Improves restaurant’s’ reputation
  • Keeps the restaurant competitive
  • Frequency of guest visits will increase (with retargeting)
  • Boost in sales

Before pitching a restaurant, you need to be informed!

  • 64% of consumers make a restaurant choice based on availability of Wi-Fi services (Source: Accenture)
  • ⅓ of consumers said they would stay in the store longer if free Wi-Fi was available (Source: WiFi Alliance)
  • 62% of local business customers spend more time in store if Wi-Fi is available (Source: iGR)

Customers will spend more time at the restaurant if free Wi-Fi is available

  • Half of small businesses surveyed said that customers spent more money when Free Wi-Fi is available (Source: BI Intelligence)
  • 72% – That’s the success rate of businesses who offer free Wi-Fi to boost sales (Source: IGR)

When customers stay longer, they spend more $$$

Now, let’s take a second to think about the last time you went out for dinner. How did you find the restaurant? Online? Walk-in off the street?

No doubt before deciding where to dine, you looked at an online menu. Most importantly, an online review.

This last part is KEY!!!!

Reputation management is especially important for restaurants as they help inform consumers about the quality of food, service and the overall experience they are going to expect from the restaurant.

Personally, if a restaurant has limited positive reviews and is under 4 stars, I will not dine here.

How to Pitch a Restaurant

Today’s consumers are mobile focused and even make decisions on where to eat based on the availability of Free WiFi. Stop giving away Free WiFi and start seeing a positive return on your investment.

When you use our Social Powered WiFi solution, you’ll be able to allow your customers to connect with Facebook, Twitter, Google, or LinkedIn in exchange for Free Wi-Fi access.

By providing your customers with a reliable free Wi-Fi service in exchange for logging in with Social Media, you’ll increase your social media presence and engagement effectively boosting your online social reputation.

This can be done by having the customer redirected to the Social Media page of your choice after logging in to your Free WiFi, and encouraging them to ‘like’ your business or ‘share’ about their visit.

After all, 78% of small businesses attract new customers through Social Media. Getting consumers to ‘like’ or ‘follow’ your business on social media will empower your customers to connect with you on a daily basis. The more ‘likes’ and ‘shares’ a business gets, the more interest you can generate from future customers.

Or, you can have them redirected to a review page of your choice, either Yelp or a Facebook business page that asks them to leave a positive rating if they enjoyed their experience.

Want to further entice your customers to leave a positive review? Consider setting up a contest to promote engagement.

“Log in to our free WiFi and leave us a review for a chance to win dinner for 2.”


And with the availability of Free WiFi, customers will spend more time in-store. This means a boost in average spend per table and an increase in revenue for you, the business owner.

The opportunities are endless when you choose a Social Powered WiFi Solution today!

Types of Campaigns for Restaurants

With Social Powered Wi-Fi, there are many types of campaigns you can create for targeting restaurants.

When deciding on the type of campaign, you’ll need to ask the business owner some questions to determine what type of campaign best suits their needs.

Are they looking to increase reputation? Communicate with their customers? Re-target to consumers?

Get creative. Work with the business owner to identify their specific needs and develop a customized campaign for their business.

Here are some types of Social Powered Wi-Fi campaigns and how to implement them using the MyWIFi Platform.

  • Reputation Management Campaign
    • URL redirect to YELP
  • Social Awareness
    • FB login with redirect to business page
  • Engagement Campaign
    • Log in to WiFi and win!
  • FB retargeting
    • Retarget users who’ve been to the location with promotions and follow-ups
Advertising Opportunities for Restaurants

Consider this:

With the Magnet Wi-Fi Platform, you can easily create advertising opportunities for you and the business owner.

  1. Internal advertising
  • Advertise the businesses currently daily promotions on the landing page / thank you page
  • External advertising
  • Is the restaurant sponsored by a specific brewing company, for example, Molson Canadian?
  • You can create a relationship with the restaurant sponsor and have the sponsors ad appear on the landing page – Revenue sharing

 

 Targeting Hospitality

  The hospitality industry includes hotels and motels and the availability of Free Wi-Fi is the most important amenity to guests, even more so than a free breakfast!

Why Hospitality Need Social Wi-Fi

Why hospitality needs Social Powered Wi-Fi

  • Build a database of guests for retargeting
  • Boost brands social awareness
  • Improves online reputation
  • Keeps the hotel competitive
  • Frequency of guest visits will increase (with retargeting)
  • Boost in sales

The hospitality industry includes hotels and motels and the availability of Free Wi-Fi is the most important amenity to guests, even more so than a free breakfast!

Here’s what we know:

  • 94% of travellers cite Wi-Fi as the most important amenity (Source: Hotel Chatter)
  • 38% of travellers say no Wi-Fi is a deal-breaker and will book elsewhere. (Source: Hotel Chatter)
  • Only 64% of hotels currently offer Wi-Fi (Source: Hotel Chatter)

For Hotels, Reputation Management is extremely important but improving global reach is also a must as hotels see guests from all over the world.

How to Pitch a Hotel

Here’s how to pitch a hotel:

Hotels are highly dependent on travel review sites to attract new and returning customers and a good reputation on these sites is invaluable for your business.

With Social Powered Wi-Fi, you can build your global reach by increasing the number of positive reviews on travel sites. When a guest connects to your Free WiFi, they’ll be redirected to the travel review site of your choice prompting them to leave feedback.

After all, 94% of global travellers say their booking decisions are influenced by online reviews.

Social Powered Wi-Fi enables businesses to collect user data from all services that they use to connect. This is perfect for future promotional campaigns and connecting with your customers.

The increase in Social Media followers and email contacts that a Social Powered Wi-Fi affords brings in more opportunities to effectively engage with your customers.

The opportunities are endless when you choose a Social Powered WiFi Solution today!

Types of Campaigns for Hospitality

With the Magnet Wi-Fi platform, there are many types of campaigns you can create for targeting hospitality

When deciding on the type of campaign, you’ll need to ask the business owner some questions to determine what type of campaign best suits their needs.

Are they looking to increase reputation? Communicate with their customers? Re-target to consumers?

Get creative. Work with the business owner to identify their specific needs and develop a customized campaign for their business.

Here are some types of Social Powered Wi-Fi campaigns and how to implement them using the Magnet Wi-Fi Platform.

  • Reputation Management Campaign
    • Direct to trip advisor
  • Social Awareness
    • FB login with redirect to business page
  • Customer Feedback and Engagement
    • Redirect URl to survey – Complete to win!
  • Facebook Ad Retargeting
    • Retarget users who’ve stayed at the location with promotions and follow-ups
Advertising Opportunities for Hospitality

With the Magnet Wi-Fi Platform, you can easily create advertising opportunities for you and the business owner.

  1. Internal advertising
  • Advertise the businesses currently daily promotions on the landing page / thank you page
  • Ex: Every hotel has a restaurant – Advertise the daily specials of the restaurant
  • External advertising
    • Is the hotel close to a tourist attraction such as amusement park or museum?
    • You can create a relationship with the tourist attraction and have their sponsored ad appear on the landing page – Revenue sharing